Posted October 2, 2014 by Editorial Staff in Technology

[TechREGISTRY] New technology may be game-changer for Oakland Mayoral Candidate Bryan Parker

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Updated: October 3, 2014


Bryan Parker

Oakland (TechREGISTRY Bay Area) – Among Democrats, Republicans and historians alike, it’s safe to say that President Obama was a true game-changer with his campaign’s introduction and keen use of technology as a communications tool and community galvanizer. Oakland Mayoral candidate Bryan Parker, seeks a similar impact and follows that approach, most recently with the release of his own social network on his official campaign website, bryanparker.org. This innovative social platform, powered by Oakland-based startup, Cayenne, was launched (beta release) on Monday in conjunction with Parker’s “This is our Oakland” tagline. The Cayenne iPhone app is slated for release in a few weeks.

Personalized online social experience

According to Oakland resident and Cayenne Founder/CEO, Chuck Baker (Parker’s Director of Marketing and Communications), followers can get a more personalized social experience of the campaign’s community activities, including a dedicated activity feed, a media channel with image galleries and Youtube videos, and email notifications whenever a new post is made. The open data, privacy-friendly social network ties back to Parker’s “Tale of Two Cities” video campaign, which speaks to unifying all Oaklanders by focusing on underserved communities and offering stronger leadership and transparency at City Hall.

Parker speaks

bryan parker

Parker and supporters 

“My campaign is committed to bringing leadership and transformative change to Oakland,” said Parker. “This is something we have consistently shown throughout our campaign efforts, whether it has been transforming a blighted building into our campaign headquarters or utilizing technology to bring efficiencies and new solutions to old problems.”

Campaign technology use

Parker’s field team is very tech savvy. The team uses the Organizer smartphone app to manage canvassing efforts, and CallFire to organize its phone banking efforts. Canvassers use their smartphones, and phone bankers use their laptops to record important feedback from voters which saves paper, increases efficiency within the campaign and reduces the need for data entry.

Last year, Parker made headlines by using crowdfunding to gain and measure support for his mayoral bid. In less than a day, his campaign raised over $13,000 towards its 10-day goal of $20,000 and nearly $60,000 overall on the Crowdtilt.com (now Tilt.com) platform. Parker also has met with venture capitalists in Silicon Valley to explore synergies as part of his economic development platform to attract more than $1 billion in investment capital to Oakland.

Oakland, election and technology

BP_campaign image

Parker canvassing the community

The “culture of technology” continues to become more pervasive, especially in Oakland, a city that is experiencing a technology renaissance (view video) of its own. With slightly more than 30 days until the election, and a staggering 15 candidates in the mayoral race, the city is entering the home stretch. No doubt money, communications and technology, will play a huge role in gaining the attention of voters, and ultimately their votes.


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