California Roots Festival 2017
May 26 - 28| $200 – $450
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California Roots isn’t just a music festival; it’s a movement. It’s a way of life. It delivers a cosmic blend of good vibes, true happiness, family, peace, love and joy to all who enter. When Jimi Hendrix torched his guitar at the Monterey Pop Festival in the late ‘60’s, he changed the way an entire generation looked not only at music festivals, but life itself.
It is out of this same pure energy–the energy of natural and peaceful rebellion–that California Roots was born. We discovered the ecstasy that culminates from listening to awesome music, smiling at your neighbors and dancing with strangers; California Roots is about living life to the fullest.
The first Cali Roots drew 1,400 people, and every year until 2013, the event has doubled its attendance. In 2014, organizers added an outdoor arena at the Fairgrounds (called the Bowl) to the original stages, upping the event’s capacity to 11,000 people per day. In 2013 and 2014, the festival sold out weeks in advance. Other recent upgrades include free live streaming via Youtube so fans worldwide can tune in, larger stages, higher production values, an Art & Wine Gallery, and fancier VIP lounges. As Co-Producer, Dan Sheehan puts it: “What started as a backyard party is now one of the fastest growing festivals of its size.”
In a larger sense, Cali Roots takes inspiration from that massive musical explosion and shift in consciousness synonymous with late-1960s California counterculture. But don’t be fooled by the name: It’s not all about California bands, nor is it just about roots reggae. It is, however, about quintessential California living—and dreaming: Imagine a laid-back experience with sunshine (if it’s not foggy), smiles, and good vibes.
Over the years, festival-goers have encountered the ultimate lineup of artists in this genre including Damian ‘Jr Gong’ Marley, SOJA, 311, Rebelution, Steel Pulse, Tribal Seeds, Ziggy Marley, Nahko and Medicine for the People, Iration, Pepper, The Expendables, Slightly Stoopid, Matisyahu and many more. The goal is to offer rising-star bands alongside the headliner acts that are going to get folks through the gates. In 2015, the festival branched out a bit with the lineup, combining the expected with some not-as-expected artists such as The Roots, Michael Franti and Spearhead, G-Love and Special Sauce and Cypress Hill.