Bringing Power to the People with Red Bay Coffee
Share this page:
By V. Sheree Williams for Cuisine Noir
Coffee to Keba Konte is more than a carefully brewed drink with notes and aromas. It is a vehicle for economic change. The San Francisco native founded Red Bay Coffee in 2014 in Oakland after years of perfecting his barista skills that he first started to hone in on while running his first eatery, the Guerilla Café, in North Berkeley.
Known international for his work as a visual artist, Konte is no stranger to using artistic platforms to raise consciousness about community and political issues. With Red Bay Coffee, the vision is to inspire the next generation of coffee brewers and baristas by creating a business model that allows all employees to share the profits as well as decide how to invest in the growth of the business. “We will be creating jobs with dignity and great coffee,” says Konte. In addition, Red Bay Coffee is about changing the face of the coffee industry through its level of inclusion and diversity that you won’t see in most coffee shops…